Competitive Companies Blueprint Comparison
Pick two competing online service companies such as (Priceline.com and Expedia.com). Please pick up two competitive companies (does not matter)
- Draw blueprints of both service performances.
- How are the two competitors differentiated as reflected in your blueprint?
- What opportunities might you consider to further differentiate the two services if you were one of them.
- What Backstage operations must be in place to make your suggested changes work?
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