Determine how to create value and sustain competitive advantage using the environmental scanning strategy.

Choose an organization according to the following:
Current employer Most recent or former employer Place of business that you have patronized or have been familiar with over a long period of time Organization that you want to work for once you complete your MBA The organization can be a start-up that you or a significant other may create in the future. For a start-up, focus on an entrepreneurial idea that is of substantive interest, so this project leaves you with a product you may leverage in the future. Write a 1,050-word minimum environmental analysis in which you include the following:
Determine how to create value and sustain competitive advantage using the environmental scanning strategy. Evaluate the company’s external environment. Identify and assess one or more of the Five Forces that are most important in driving competition in your organization’s external industry environment. Assess the company’s general environment. Evaluate the organization’s industry operating environment. Format your paper according to APA guidelines.


 

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