ONLINE-ESSAY-WRITING-HELP

Discuss other variables that you think will affect the demand of the product in the Belgian market (e.g., the state of the economy).

Discuss other variables that you think will affect the demand of the product in the Belgian market (e.g., the state of the economy).

Andy recalls a method to simplify the definition of a domestic market for a product category (e.g., chocolate). He wants to use the concepts of object, objective, occurrence, outlet, and opposition, which can stand for factors responsible in drawing up the boundaries for the definition of the market of interest (Kotler, 1988).

Need Help Writing an Essay?

Tell us about your assignment and we will find the best writer for your project

Write My Essay For Me

Andy is meeting with you and other marketing staff to discuss this approach for the domestic and Belgian markets. You are to use the following concepts and determine their factors to describe and compare the U.S. and Belgian markets.

Object: The description and characteristics of the product category
Objective: The customer’s main motivation(s) to buy the product
Occurrence: The typical situation in which the product is used or consumed by the customer
Outlet: The places where the product will be available to the customers for purchase
Opposition: The customer’s perception of the quality of the competing products
You are to also illustrate the information by developing a matrix placing the 5 concepts in the y-axis and the countries in the x-axis. Cells in the matrix should contain brief descriptions of the factors for the corresponding country. The definition of the market should incorporate factor information from each concept.

Reference

Kotler, P. (1988). Marketing management: Analysis, planning and control. (6th ed.). Englewood Cliffs, NJ: Prentice Hall.

Part 2

Now that Andy has defined the market, he next needs to determine the unique characteristics possessed by his brand. At least 2 key characteristics should give Andy the differential advantage needed to successfully position the brand versus the competition. Andy’s father challenged him to estimate the brand’s potential demand in the Belgian market using these 2 characteristics.


 

PLACE THIS ORDER OR A SIMILAR ORDER AND GET HELP

Click the button below to order this paper AND ENJOY OUR DISCOUNT.

The post Discuss other variables that you think will affect the demand of the product in the Belgian market (e.g., the state of the economy). appeared first on Deliver My Assignment.

We offer homework writing services with you in mind. Our homework help service is made to meet your demands, whatever the challenge. Every paper is written from scratch by experts in your field. You can order essays, discussion, article critique, coursework, projects, case study, term papers, research papers, reaction paper, movie review, research proposal, capstone project, speech/presentation, book report/review, annotated bibliography, and more.

STUCK with your assignments? Hire Someone to Write Your papers. 100% plagiarism-free premium quality work Guarantee

PLACE YOUR ORDER