Abstract

This paper discusses revenue management as practiced by the General Manager of The Atlantic Hotel & Spa. Andrew J., the manager for the Atlantic Hotel & Spa, stated that application of methods that uniquely deviate from the activities of the other hotels. Some of the strategies used by this hotel include maintaining a premium price so as to attract the customers that are willing to spend on its services; giving of loyalty cards to the customers and marketing to them directly; concerted efforts to remove third party distribution channels; partnering with nonprofit organizations for increased brand networking; advertising of the events taking place in the city as opposed to the services offered by the hotel; and market segmentation that …