Article Review. Find an in-depth marketing-related
article in Bloomberg Businessweek. The article must be long enough to
address the two questions below. Criteria: a.) Summarize information andb.) integrate the article with marketing theory in your own words. Specifically, name and define three marketing concepts. For each, explain why the example clearly illustrates the concept. A well-written, 2 1/2 page review is worth 10 points. Find
an in-depth marketing-related article in Bloomberg Businessweek. The
article must be long enough to address the questions below. Criteria: a.) Summarize information andb.) integrate the article with marketing theory in your own words. Specifically, name and define three marketing concepts. For each, explain why the example clearly illustrates the concept. A well-written, 2 1/2 page review is worth 10 points.
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