MKT440 Week 3: Selecting a Target Market and Creating Targeted Messaging
MKT440 Week3: Resource: Marketing Plan Phase I Grading Guide
Introduction: As a team, you will create a new company/product and develop a digital marketing plan for the course. Each team member will generate an idea for a new product that will include a description of the industry, competition (if any), and the product itself. As a team, you will narrow it down to one final product.
Create a 10- to 12-slide Microsoft® PowerPoint® presentation with speaker’s notes in which you:
- Include the team member’s name and each of the product ideas they developed.
- Determine which product you want to use as the final product, describe why you selected this product versus the others, and include a description of the product.
- Define a target market with segmentation criteria for your product.
- Create a digital advertising strategy, including two sample banner ads and a mock landing page.
- Create three mock web ads, with specifics about where they will be placed, along with a budget for a two-week advertising campaign.
Format your presentation consistent with APA guidelines.
This assignment contains a Microsoft PowerPoint document.
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