speak is a way of making truth sound more acceptable to someone. It’s also a
way in which words are distorted or reversed so that they sound more different.
One use of double speech in contemporary mass is the use of jargon so as to confuse the receiver.
is an idea, facts or allegations spread to individual and contemporary mass to
impact and influence without using the truth. In most cases deception brings about
damage to contemporary mass (Rains
& Turner 2007). Deception would include omissions of
essential facts that brings meaning but concealing the real truth.
Scamming is another
kind of deception whereby someone plays a game to get a quick profit. According
to Aristotle one can succeed or fail based on his proofs which include:
- Ethos-it is used to show good traits and
- Pathos-use of emotional appeals this is
when the persuader uses the emotions of
the listener to solve his/her case
- Finally the logos in Aristotle words.
three types of persuasion analyzed are:
is all about issuing announcement through media such as newspapers,
televisions, radios, etc. Tactics used were: appeal to emotions [pathos],
endorsement and repetition.
rallies are usually campaigns that is aimed at influencing decisions’ of the
mass to cast their votes on a leader of their choice (Rains & Turner 2007). He
showed good credentials and traits [ethos] by how he talked, his intentions and
how he presented himself to us.
are convincing people on a certain religion. According to Aristotle the church
preacher showed good traits [ethos] and he could qualify as a good role model.
The preacher used emotion appeal [pathos] to win the hearts of congregation.
Rains, S. A. & Turner, M. M.
(2007). Psychological reactance and
persuasive health communication. Human Communication Research vol. 33 pp.
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