Sample Article Review on “Service quality in a higher education context”

Service Quality

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Explanation of service quality

For the purpose of analysis, the issue selected is “service quality” and the selected article focuses on “service quality in a higher education context”. The article explores and gives detailed explanations of the antecedents and consequences of service quality particularly in a higher education context. The fuss and focus on service quality particularly in the marketing domain in the recent decades are not surprising. Service quality is dominant in every sector and context including industries, cultures, and firms. According to the article, service quality is the totality of features and characteristics exhibited by a particular product or service, and the totality bears on the products or service’s ability to achieve the satisfaction of already …

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