Strategic framework to increase the competitive advantage of a business.

Select a subsidiary of either Coca-Cola or Pepsi-Co. Select countries for international decisions as stated in the competency expectations. You will choose one parent company from the list and you will assume the role of General Manager for a subsidiary (business unit) of this company. Assume you are in charge of developing the strategy for your business unit selling products in various countries around the world. One of the issues you face is whether to employ a multi-domestic strategy, a global strategy, or a transnational strategy.

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