Week 3 Project

Instructions

The Business Plan

Design a detailed business plan for a new product, service, or business venture of your choice. This could be an idea you have been contemplating or a product presently being marketed, but your business plan must reflect the uniqueness of the idea. For example, it might involve the modification of a certain product based on the unique needs of your community or peer group. Follow the business plan outline provided in Table 8.1 of the course textbook. Be sure to include:

  • Title page
  • Table of contents
  • Executive summary
  • Description of product, service, or business
  • Description of industry or industry closest to your product or service
  • Marketing plan
  • Financial plan
  • Production plan
  • Organizational plan
  • Operational plan
  • Summary
  • Appendices (exhibits)

While it is expected that plan components may vary in length, each should contain detail commensurate with its nature and importance.

Submission Details:

  • Submit your answers in a 5- to 6-page Microsoft Word document, using APA style.
  • Name your document: SU_MBA6710_W3_LastName_FirstInitial.doc.

 

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