-Examine the marketing research process and market segmentation strategies in the health care industry. Examine the marketing research process and market segmentation strategies in the health care industry.

-Examine the marketing research process and market segmentation strategies in the health care industry.
Examine the marketing research process and market segmentation strategies in the health care industry.

Integrate the SWOT Analysis into viable recommendations to meet the health care services organization’s operating requirements.

Analyze the components of the balanced scorecard and conduct trend and ratio analysis to assess health strategic marketing.

Apply Michael Porter’s Five Forces analysis for effective decision making to efficiently utilize health services resources and achieve organizational goals.

Explain the impact that the population and societal, competitive, and financial forces have on health care services.

Use technology and information resources to research issues in health services strategic marketing.

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